ABSTRACT
The aim of this work is to characterize the event organization service of the Amazonian city of Puyo in Ecuador, analyze its demand, considering the conditions that are currently required for the provision of this service, and draw alternatives in terms of public and health policies. that the needs of customers are adjusted in the new normality. A documentary descriptive cut methodology was used. The research methods of the study are mixed treatment which consists of the systematic integration of quantitative and qualitative methods in a single study in order to obtain a more complete “impression” of the phenomenon. It is concluded that the city of Puyo has establishments dedicated to the provision of the organization of formal and informal events and a significant percentage of citizens attend programs of all kinds annually. As a strategy, it is highlighted that from public policy the local server is valued, since for several important jobs providers from other provinces are used, and the local provider is ignored, as well as the regulation of the activities that these organizations offer. © 2022, University of Cienfuegos, Carlos Rafael Rodriguez. All rights reserved.